Marketing Collateral | marketing resource management mrm software | Aprimo

A recent Gartner report ventured that marketing resource management mrm software budgets at many larger companies may have been cut by 20% or more in 2009. While the economy was certainly tightening at that time, one of the drivers of that reduction is the difficulty in measuring marketing effectiveness. It’ s a high spend category with little clear proof of ROI, so that’ s why marketing budgets get slashed, especially when times get a little tough.